Here are the five reasons why you should seriously consider a career in fashion: 1. From production of raw materials through to the retail sector, the fashion industry consists of four different levels. Cookie purpose description: Preserves users states across page requests. In particular, you consent to cookies being stored on your computer and/or mobile device (unless rejected or disabled by your browser). Marketing involves a lot of analysing metrics and results to decipher what worked and what didn’t, allowing you to strategically apply these learnings to consequent efforts. “Anyone who can show they have a sound knowledge of social channels will definitely set themselves apart. People are unpredictable, inconsistent and remarkable. If you want to succeed in the game, you have to choose the right platforms and prepare a tailored social media marketing strategy. Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. Your answer will show that you will fit in well with the company culture and mission, and that the job itself is relevant to your skills and interests. Cookie purpose description: Registers anonymised user data, such as IP address, geographical location, visited websites, and what ads the user has clicked, with the purpose of optimising ad display based on the user's movement on websites that use the same ad network. There is constant emphasis placed on the importance of making contacts in almost any professional industry these days. Not only may you be expected to work with editors and people on the inside, but you’ll also work with customers, retail stores, and fashion companies, where strong egos are common. They may prove useful in any business ventures you have planned. Marketing messages need to be constantly refreshed, renewed and transformed in order to cut through the noise of competing messages. Fashion marketing is a competitive field, as are most careers in fashion. Here are the five reasons why you should seriously consider a career in fashion: From production of raw materials through to the retail sector, the fashion industry consists of four different levels. In order to come up with a marketing campaign for a brand, you’re going to need to flex those creative muscles! You might be choosing and measuring fabrics. However, most browsers let you turn off either all or third-party cookies. These cookies are required to support the Live Chat functionality on the website. Successful store managers can work their way up to corporate or area manager positions. If you’re more of a numbers guy or gal but still want to work in fashion, you can! This Cookie Policy is to be read alongside the FRA’s Privacy Policy which explains how FRA uses personal information. KEEP THE FOCUS ON THE COMPANY: Ask not what the position can do for you, but what you can do for the position. Therefore, a career in fashion marketing involves, among many other duties, devising strategies not only to communicate the core values of a brand or fashion house to intrigue customers, but also to drive sales and boost revenue. With technology constantly advancing, so are the opportunities to market more effectively. If you’re the sort of person who enjoys a challenge, or requires a certain amount of pressure in order for your performance to excel, the fashion industry provides the ideal environment for you to thrive. Cookie purpose description: Registers a unique ID that is used to generate statistical data on how the visitor uses the website. The products have to be positioned perfectly and make just the right impact at this point in the process. It’s where the finished item or range that product designers have worked so hard on finally comes to market. Put most simply, marketing is where fashion and business intersect. Explanation: The candidate directly refers to the quality of the company's products here, which is flattering for the hiring manager to hear. Cookies are useful because they allow a website to recognise a user’s device and, for instance, remember your preferences and generally improve your online user experience. You can learn a lot from the people around you in the fashion industry, and the people you meet at the early stages of your career may very well play a key part in your development further down the line. If you have a business or communications background, you may want to consider going into management. Why They Ask The Question “Why Do You Want To Work Here” First off, let’s explore why this question is even asked. When it comes to marketing, you can count on this industry to keep things interesting. With social media marketing for fashion, there’s no one-size-fits-all solution. A qualification or degree in a relevant field will set you head and shoulders above other applicants. “Why do you want to work for us?” is one of the questions you’re most likely to face during an interview. If you’re lucky, you may even get to attend glamorous industry events. The website cannot function properly without these cookies. Cookie purpose description: Stores the user's cookie consent state for the current domain. Before you go applying for all of those promising-sounding fashion marketing roles, it is worth really taking the time to really evaluate whether it is the right role for you. The registered data is used for targeted ads. You need to be hungry for information, an early adopter of new trends and always have your finger on the pulse of what’s happening in the fashion world. The average salary for someone working in marketing and PR is around £33k in London (source: http://www.reed.co.uk/average-salary/marketing-pr). Social media marketing for fashion brands. There’s more to marketing than strategy and analytics. Please note, if you decline cookies the live chat will not be available. As well as the chance to travel, you get the chance to work with all different clients, curving your learning experience. Finally – you need to be personable. Personal assistant. How do you talk to them across various digital marketing channels, and how can you stand out in the extremely competitive fashion industry? Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. Click on the links below to find out how to change your cookie settings in: We may update our use of cookies from time to time and consequently we may update this Policy. What is it like to be a British Army Officer? Here are just some of the key traits you might need to become a successful fashion marketer. There’s also less obvious choices such as costume designer and fashion photographer. We use cookies to improve user experience on our website. The fashion design schools educate and train the budding talent and give wings to their dreams. Fun, fierce and fast paced, the fashion industry attracts hundreds of graduates every year, meaning you have to be fearless in order to get where you want to be. Higher ranking jobs in fashion often come with the opportunity to travel, which is one of the reasons why positions are highly sought after. If you want to work in retail or management and you have schooling, apply directly for these positions. With trends rotating and fading in and out of fashion, the industry is ever changing, and as a part of that industry you need to be prepared for that constant change. How to Answer “Why Do You Want to Work Here?” The best way to answer this question is to be prepared and knowledgeable about the company. Those who work in marketing will also be responsible for tracking consumer trends and habits to inform strategy to boost revenue. Seashell Trust: Level 3 SEN Teaching Assistant, Royal School, Interview Questions & Answers - Expert Advice. You can find out more about cookies at www.allaboutcookies.org. This Cookie Policy explains how the Fashion Retail Academy (“FRA”) uses cookies and other tracking technologies through our website https://www.fashionretailacademy.ac.uk. Now that we’ve gotten all of that out of the way, I want to talk about why it’s FANTASTIC to be a publicist and work in the fashion PR field: 1. What kind of skills do I need to get into fashion marketing? Cookies are useful because they allow a website to recognise your visit and collect It’s a job which requires you to be strong across a number of different fields, rather than focusing all of your strength in one area. Working in marketing is a way of being on both sides of that conversation. With the glamorous reputation the industry has earned, it’s not hard to see why positions in the fashion industry are so popular. Cookie purpose description: Used to check if the user's browser supports cookies. It’s highly satisfying work, where you can see the direct impact of your efforts on the success of a fashion house or brand. Sophie Lockard, Marketing Manager at Boohoo.com, stresses moving with the times. The cookie enables user tracking by synchronising the ID across many Microsoft domains. Fashion is certainly an industry where it’s necessary to start at the bottom and work your way to the top, and this isn’t necessarily a bad thing. We’d love to hear from you. information about how you use that website. I know this is stating the obvious and the reason why you would want to pursue a Bachelor’s degree in Fashion Design: to become a fashion designer. And for a career in fashion marketing, our Level 4 Digital Marketing Diploma course and BA (Hons) in Marketing & Communications for Fashion Degree are great places to start. We’ve already covered a few of the best jobs in the marketing industry, but here are nine great reasons you should work in marketing: It comes with excellent career prospects Marketing is a growing industry. I really enjoy getting to know the regulars that come in my store. To land the job, go the extra mile to prove you’re the right choice for the role – having a fashion blog or relevant extra-curricular activities will show that you’re serious about a career in fashion marketing. If you have a fashion blog that will help too, as it shows you have a committed interest in fashion.” Again, it seems that extra-curricular activities like a blog provide an employer with a great place to see your writing and marketing skills in action, and also proves to them that fashion is an important part of your life. As a merchandiser, you’ll be responsible for ensuring that products appear in the right stores in the right quantities at the right time. But don’t just take our word for it. One of the most important qualities you need in order to succeed in fashion marketing is business savvy. Whether you’ve wanted to be a fashion designer since you first discovered fabrics, or fashion buying is a passion that’s evolved slowly over time, there are so many ways you can apply your individual skills and talents to the fast-paced and ever-changing world of fashion. If you want to get there quicker our degree is condensed over two years, getting you into the industry faster! Internet browsers normally accept cookies by default. They can work in a wide range of settings and work environments in or outside the country. In many roles within the fashion industry, no two days are the same. The table below provides more information about the cookies we use and why. Initiator: Inline script, page source line number 1356-1430. Cookie purpose description: Collects anonymous data on the user's visits to the website, such as the number of visits, average time spent on the website and what pages have been loaded with the purpose of generating reports for optimising the website content. Whatever skillset you have, there is more than likely a place for you in fashion. You can choose which type of optional cookies you wish to accept below. Cookies send data back to the originating website on each subsequent visit or allow another website to recognise the cookie. If you land that sought-after role, you need to work hard to keep up with the pace and fight off the competition! The fundamental purpose of marketing is to promote and raise awareness. Fashion marketers have to be creative and in tune with their target customers while also being focused on the business side of fashion with the goal of driving sales and profits. Fashion pr jobs might feel few and far between, but here's exactly how brand manager at Be Fit London broke into the industry. • I would greatly appreciate the opportunity to work at H&M as I have a great interest in fashion and believe everyone has the ability to convey their personality throw their fashion sense at H&M help their customers do that and I would like to assist them also. London College of Contemporary Arts’ Claire Payne explains why beating off the competition will most certainly be worth the time and effort. Cookie purpose description: Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. According to recent graduate Abbie Hanson, the course provided the step she needed to get her dream role: “Without Level 4, I never would have found the path to go down to get my job as an MA at ASOS.”. Level 4 Fashion Business (with Marketing), Level 4 Fast Track Buying and Merchandising, BA (Hons) in Business Management for Fashion, BA (Hons) in Marketing & Communications for Fashion, https://www.googleadservices.com/pagead/conversion.js. Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously. If you click on accept you are happy for your web browser to receive all cookies from our website. Initiator: Script tag, page source line number 80, Data is sent to: United States (adequate). Fashion marketing managers often work in fast-paced environments and need to stay up-to-date on the latest trends to keep up with consumer demands. Cookie purpose description: Used by Google Tag Manager to control the loading of a Google Analytics script tag. This is an underrated skill, which is so important in digital marketing. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers. The option to do this is usually found in the options, settings or preferences menu of your browser or mobile device. Cookies are small pieces of data that website store on your browser when you visit them. People don’t want to feel like they’re being sold to, so you need to come up with a strategic way to position your product without alienating or irritating your target audience. Other duties involved in a fashion marketing role might include social media management, content creation, analytics and advertising. You’ll need to be able to understand – and eventually devise – sales and marketing strategies that convince consumers that yours is the brand for them. Cookie purpose description: Used widely by Microsoft as a unique user ID. This could mean that challenging yourself to pursue a career in an industry outside of your comfort zone is more likely to lead to your success than playing it safe with a no-risk job. Don’t forget that this may come at the cost of high stress levels – it’s important to weigh up the pros and cons before dedicating your life to a career in fashion. Knowing the right people can often open doors to a world of opportunities, so it’s vital to network at any possible opportunity. The work is far from tedious as each project brings on new changes and challenges. If done well, fashion marketing balances the creative side of fashion with the needs and desires of customers and the need to make a profit. No two days are alike. You can also manage these preferences at any time via the Cookie Policy, where you will also find more information about our cookies. “Curiosity will help you to gather knowledge that make a product better or launch a new fashion campaign.”, She has some rather unusual advice for prospective marketers: “I find that people who have the most ridiculous ideas make the best marketers. Here at the Fashion Retail Academy (FRA) our diverse range of courses have been specially designed to give you the specific skills you’ll need to succeed in your chosen area of the fashion industry. However, glamour is far from the only benefit. All of these challenges require thinking on your feet, originality and daring to go outside of the box. Marketing is one of the most important aspects of fashion – without it, the end products wouldn’t sell! As a user of the products, this candidate demonstrates that they are already knowledgeable about what the company does, and how much they want to be a part of the team. Cookie purpose description: Used by Facebook to register impressions on pages with the Facebook login button. There are so many avenues that you can follow; it’s best to focus on one or two things that you do best, then you can always learn more from there. I’m a very social person and I enjoy helping others. As is the case with many careers in the fashion industry, fashion marketing can be highly competitive. Don’t be afraid to suggest slightly unorthodox strategies – remember, every great idea has to start somewhere. A massive 90% of our Level 4 graduates and 88% of our Degree graduates go onto job roles within the fashion industry or further education. The best way to answer 'Why do you want to work here? This skill requires a lot of forecasting and monitoring of sales – perfect for all the Excel gurus out there! That is a kind of creative work on multiple levels: meeting design, interaction design, web, advertising, email marketing, social media, print advertising, sponsorship campaigns… There is no end for creative ideas! It’s rather the creativity that you need to design attendee and exhibitor experiences before, during and after the event. If you’re considering setting up your own business at any point in the future, you’ll do well to value the contacts you make and foster strong working relationships with them. Is a career in fashion marketing right for you? Cookie purpose description: Used by the content network, Cloudflare, to identify trusted web traffic. Going into management be registered in a junior role simply means that you need to design attendee and experiences! 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